#15: The Psychology Behind Why People Buy Courses

You don’t need sleazy tactics to sell your online course. You just need to understand how people make buying decisions. When you understand what motivates your audience emotionally and psychologically, marketing gets a whole lot easier.

In this episode, I’m breaking down how your future students think—so you can confidently sell with authenticity and heart.

In this episode, we cover:

• Why emotion drives every buying decision (and how to tap into it)

• The 3 core triggers of online course buyers: urgency, identity, and belief

• How to create a course offer that feels irresistible to your audience

• A mindset shift that makes selling feel like service, not pressure

Resources mentioned:

• Episode 5: What's In Your Head is Worth Charging For

• Article by Logan Chierotti via Inc.com (referenced in the episode)

• Take the free quiz: What’s Your Genius Course Type?

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Instagram: @symoneredmond
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